Craft Meets Recognition: Your Exclusive Benefits

WBSS

The World's Best Sommeliers' Selection (WBSS) is your gateway to global recognition.

Created by William Reed, the organisation behind The World's 50 Best Restaurants, this exclusive event offers a rare opportunity for exceptional winemakers to have their wines tasted, celebrated and endorsed by the most influential sommeliers in the world.

An invitation to the inner circle of fine wine 

The World’s Best Sommeliers’ Selection (WBSS) includes an exclusive three-day event, held every January, that brings together elite sommeliers and beverage directors from establishments featured in The World's 50 Best Restaurants ranking.

Your wines will be tasted alongside immersive video stories and personal narratives, giving sommeliers not just a taste but a true sense of your winemaking craft.

Why enter WBSS?

Global reach and influence
Your wines will be evaluated by sommeliers who shape wine lists at the world's most prestigious restaurants. With a reach of 85 million+ (Meltwater, Feb-Apr 2024), WBSS is fast becoming the go-to resource for on-trade professionals seeking peer-recommended wines.

Professional recognition
Gain the endorsement of a global panel of experts from 12+ countries. Their recognition can elevate your brand and open doors to new markets and partnerships.

Powerful promotion
Your wine will be featured across:
•  The WBSS website with tasting notes and food pairings
•  Global email campaigns to sommeliers and restaurants
•  International press campaign focused on hospitality and wine trade media 

Your story deserves the spotlight
This isn’t just a tasting—it’s a celebration of the people, places and passion behind every bottle. If your wine has a story to be shared, WBSS is where it belongs.

Entries for WBSS 2026 are open now
WBSS is an annual event with limited spaces. Register now to receive your exclusive welcome email with details on how to enter.

Questions? Reach out to us at wbss@wrbm.com.

Brought to you by William Reed

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